Sightly : Brand Mentality

Role: Product Designer

Sightly is a cutting-edge, AI-powered platform that helps brands shape and manage their identity by aligning their messaging with the core values of their audience.

as a product designer was to improve clarity, prioritization, and engagement for our users.

Through research, interaction design, and UI improvements, I sought to create a more intuitive, exploratory, and adaptive platform that helps Account Managers (AMs) and Performance Managers (PMs) efficiently track campaign trends and take meaningful action.

My role

Deliverables

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Identifying Key Challenges

  • Information Overload

    Users were overwhelmed by the sheer volume of AI-generated trends and campaign insights, making it difficult to focus on what truly mattered.

  • Lack of Exploratory Flexibility

    AMs and PMs needed a better way to explore trends and campaign performance as client needs evolved.

  • Ineffective Notification System

    Important updates were getting lost in the flood of alerts, making it hard for users to identify and act on key moments.

  • Unintuitive Icons & UI Elements

    The platform’s icons and interactions lacked modern clarity, which impacted navigation and usability.

Strategic Approach & UX Solutions

  • ✔ Conducted user interviews with AMs and PMs to understand their workflows and pain points.

    ✔ Designed a structured layout that surfaces high-priority insights while allowing for deeper exploration.

    ✔ Introduced clearer interaction patterns, defining when to use:

    • Hover states for quick previews.

    • Page transitions for in-depth exploration.

    • Inline actions for immediate decision-making.

      ✔ Ensured AI-driven recommendations were presented in a way that was actionable, digestible, and easy to prioritize.

  • ✔ Created a tiered notification system that prioritizes updates based on urgency and relevance.

    ✔ Allowed users to take direct action within the notification panel (e.g., responding to a trend or refining AI preferences).

    ✔ Implemented user feedback loops, letting AMs and PMs train the AI algorithm by rating the relevance of insights—ensuring the system improves over time.

  • ✔ Developed a new icon system that visually communicates Sightly’s core values: clarity, speed, and adaptability.

    ✔ Used minimalist, intuitive icons that make navigation effortless and distinguish different types of insights.

    ✔ Refined UI elements to create a sleek, professional, and highly usable design that aligns with Sightly’s efficiency-focused brand.

Impact & Outcomes

  • Enabled more exploratory decision-making

    AMs and PMs could efficiently navigate AI-driven recommendations

  • Improved engagement with notifications

    Users took faster action on critical updates

  • Enhanced AI adaptability

    optimized the notification system’s design to highlight key AI-driven insights, making it more intuitive and actionable through user feedback

  • Refined platform aesthetics

    The updated icons and UI improved clarity, usability, and brand alignment.

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